Reach The World!

Life In Abruzzo offers  businesses advertising and brand-building opportunities to access 


  • English-speaking residents and expats all over Italy wanting to discover more as they explore Abruzzo 
  • One-time and repeat  international holidaymakers and visitors to the region
  • Families with Abruzzese ancestry planning a trip ‘home’ 

Our collective annual reach in 2022 engaged 365,000  people across the world via our website and social media community.  


Our community-led, informative and search engine-optimised content  is linked to by leading broadsheets like The Guardian.  Read our reviews to see how much our readers and followers enjoy our community.

Abruzzo Directory
Second to None

With the arrival of Spring 2023, Life In Abruzzo will become a not-for-profit Cultural Association. The new Association will be governed by a carefully selected group of members who successfully promote businesses and the region to guarantee greater awareness.


A new ‘Abruzzo Directory’ will be launched via the website where your business can be found. The directory will sit on the website alongside the  ‘All About Abruzzo’ Blog, the ‘WhatsOnAbruzzo’ calendar and the ecommerce ‘Marketplace’, to offer greater value to our readers, followers and members of our private Facebook group.



Your business inclusion within the Abruzzo Directory will ensure your brand or service can be easily found by English language speakers across the world!  We’ll publish your evergreen blog posts and monthly social media posts to our community to provide greater awareness of your services and where your business can be found.


Tax Credits!

We will help balance your budget so that you will get the maximum exposure with the amount you want to invest in to begin with.  Italian-based companies don’t forget to apply for a ‘Il Bonus Pubblicità’ tax credit when signing up to feature in our Abruzzo Directory. Your business can receive up to 75% back as a tax credit of your advertising investment!


Abruzzo Directory Tiers

Here are our Abruzzo Directory tiers.  We include ‘Blog’ articles in our Gold and Platinum Tiers because they are an essential part of any business being found organically, without the need for ppc advertising by Google.  To see how effective they are try searching for ‘Scanno guide’ in Google, we aren’t guides ourselves but we come up first on Page 1 of Google! 


Be Found!

100 per annum
OR €10 direct debit per month
  • 1 x search engine optimised directory entry
  • *'Welcome Pack'

Be Social!

150 per annum
OR €14 direct debit per month
  • PLUS
  • 12 x member generated posts/stories/reels to appear on Facebook, Instagram, Pinterest
  • *'Welcome Pack'
  • Early bird offer - 10% off administration fee

Content King!

200 per annum
OR €22 by direct debit per month
  • PLUS
  • Add free & bookable events in the WhatsOnAbruzzo Calendar
  • Receive promotion of events on Facebook, Instagram, Pinterest & within newsletters
  • 4 x member generated blog articles, search engine optimised by the Life In Abruzzo team, published on the website blog and shared on Facebook, Instagram and Pinterest,
  • Host 2 x video FAQ chats to members of our private Facebook Group
  • *'Welcome Pack'
  • Early bird offer - 15% discount off administration fee

Ecommerce Rules!

360 per annum
OR €33 by direct debit per month
  • PLUS
  • Add products, events, bookings and services onto the ecommerce Marketplace
  • Have products added into the Life In Abruzzo Facebook & Instagram shops
  • Receive a bi-annual meeting with a Life In Abruzzo specialist to discuss the promotion of your business
  • *'Welcome Pack'
  • Early bird offer - 20% discount off administration fee

Welcome Pack 

The Welcome Pack will comprise of very useful information, plus individual suggestions for your business. This includes how to aim your blog and social media posts so that they appeal to our national and worldwide readers and followers. The Life In Abruzzo demographic!

Administration Fee

An administration fee will be charged once only to feature in the Abruzzo Directory.  This is to cover support time from the team in getting you up to speed.  This will be €20 for the Bronze tier, €30 for the Silver tier, €40 for the Gold tier and €50 for the Platinum tier.




Italian Gold and Platinum members can submit their Italian language blog posts, of up to 250 words, to be translated by our team into perfect English for just €30. 



Unfortunately Google Translations cannot be accepted on the website!




The Life In Abruzzo team can provide strategic advice for your post content and effective placing of your brand. You can join the Business, and Women in Business, part of our network which will also help to develop and expand your business.

2022 Annual Traffic Totals


  • 86,000 Unique Users
  • 155,000 Page Views

Newsletter Average Send

  • 2,230 Subscribers
  • 56% Open Rate
  • 15% Click Thru Rate


  • Top 5 Countries ‐  41% USA  | 13% Italy | 10% UK |  9% Australia | 8% Canada
  • Gender – 54% Female  | 46% Male
  • Age ‐ 48% Under 50 | 52%  50 plus

Facebook Public Page

  • 208,000 Post Reach

Private LifeInAbruzzo Facebook Group

  • 107,000 Reactions
  • 3,700 Active Members (2023, 4,200 Members)


  • 55,000 Reach;


  • Top 5 Countries ‐  40% Italy   | 30% USA   | 8% UK   | 6% Australia | 6% Canada
  • Gender – 66% Women | 34%  Men
  • Age – 59%  over 35 plus


Dear Sam, We are super happy with the result!

Con il marketplace di Life in Abruzzo abbiamo aperto virtualmente le porte del nostro laboratorio di ceramica al pubblico d'oltreoceano. È stato fantastico realizzare creazioni personalizzate e spedirle a migliaia di km di distanza anche quando il mondo era fermo a causa della pandemia. Sul blog e nel gruppo abbiamo raccontato il nostro angolo di Abruzzo e sono nati bellissimi incontri e sinergie tra piccoli business: una linea speciale di ciotoline di ceramica è già arrivata a Londra. Non vediamo l'ora di preparare nuovi pacchetti per il prossimo Natale e di fare nuovi incontri!

LifeinAbruzzo e’ una miniera d’oro di informazioni, storia e curiosita’. Nonostante io sia abruzzese “rifatto con la cipolla”, come si dice dalle mie parti, questo e’ uno dei siti che consulto maggiormente – perche’ mi sorprende continuamente per la qualita’ degli articoli e delle foto. Per virtu’ della sua diffusione nella comunita’ Britannica, ho trovato attraverso il blog tante store di imprenditori in Abruzzo per il mio programma televisivo A New Life in the Sun. Grazie LifeinAbruzzo!

Conosco Sam dal 2017, la sua conoscenza e promozione della regione Abruzzo è ineguagliata. Il suo sito è il più seguito presso la comunità degli esportati in Abruzzo e ogni volta che mi sono rivolto a Sam per la promozione di un evento il riscontro è stato notevole, keep up the great work Sam !

Press and Mentions


The Guardian Holidays in Italy Live Q&A   – NY Times An Intimate Look at Italy’s Saffron – Daily Mail A Street Party Bite – The Local Italy The Food Keeps you Coming Back for More – Destination Eat, Drink Podcast, Liqueurs in Central America & Europe, Podcast, Abruzzo Italy – Feedspot The Best Italian Blogs – Hardcore Italians 5 Festivals you Must Experience in Abruzzo – Rick Steves Best Abruzzo Blog – The Culture Trip The Best 21 Italian Festivals to Visit – The Conversation Italy’s Bears – iItaly Hands on L’Aquila: The Blogging Conference to Help Abruzzo – Yahoo News Italy’s Subspecies Bear –Yahoo News UK – Italy Oil Drilling Protests Abruzzo – iItaly Breaking Bread in L’Aquila – Saint Feast Family  St Anthony Abate – Santa Monica Observer – How an American Environmentalist Became an Measure LV Supporter  – Eating Europe – Best Italy Travel Blogs – How Stuff Works – Ultimate Guide to the Abruzzo Wine Region – Art Daily –Auction to raise funds for L’Aquila Church  – TNT Magazine, p82  Vintage Italy – Abruzzo



Food and Wine Italia Guerra in Ucraina, le iniziative del mondo enogastronomico –  Your Wine Magazine Italia Let’s Blog Abruzzo –  Bere il Vino Let’s Blog Abruzzo



Abruzzo Economica Sam Dunham, La Blogger Inglese Innamorata dell’Abruzzo – L’Aquila Blog Life in Abruzzo, dal blog al marketplace natalizio: inglesi innamorati della nostra regione – Il Centro Turismo e cucina la rete dei blogger scopre l’Abruzzo  – Abruzzo News Wine Tour e Premio giornalistico internazionale “Words of Wine” 2017 – Save the Montepulciano d’Abruzzo The Forest Oil Corporation: The Ticking Oil Bomb Over Abruzzo – University of Studies “G. d’Annunzio” Chieti – Pescara – You Tube Let’s Blog Abruzzo – Abruzzo.NO Sam Dunham’s Life in Abruzzo

All about Abruzzo in a slow travel & food blog
A co-operative travel + food blog guide & thriving marketplace keeping you connected to Abruzzo – Italy’s rocky heart!

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